Dastakaar · 2016 · Pure Fine Fabrics (G.M. Syntex)

Category: Home fabric yardages

Techniques: Woven jacquard · Dabbu (Mud-Resist) printing & Indigo dyeing · Machine embroidery

Positioning: Premium / luxury · Residential + boutique hospitality

Location : Akola, Rajasthan (indigo dyeing landscape) | Mumbai

Reinterpret age-old textile crafts—Dabbu and indigo - through a contemporary lens.

Develop designs collection working closely with local artisans for sampling and refinement. Translate the designs into repeatable yardages for production and launch.

The collection opened a new direction for the brand: craft techniques paired with technology. Dabbu and indigo dyeing was combined with jacquard and machine embroidery to expand the range and elevate positioning.

Select indigo Dabbu designs were picked up by premium editorial buyers, including Pierre Frey.

• Trend and context research

• Concept and design development - Colour strategy
  Sampling and prototyping with artisans ·

• Design translation for yardages and repeats with cost awareness for artisanal production

• Adobe Illustrator · Adobe Photoshop

• Creative support for photography and videography

• Linen lifted the perceived value through texture and hand-feel.

• Translation needs planning and precision when production scale is beyond usual craft setting.

• Small repeats helped maintain registration and consistency.